Cybersecurity firm doubles website traffic while decreasing Ad spend by 60%
A Cybersecurity Firm Requiring Support in SEM & SMM to Navigate a Challenging Marketing Transition
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Client Intro
The client was facing several challenges in their marketing efforts. Their search engine marketing (SEM) and social media advertising campaigns were not generating the desired results.
Over a period of six months, we observed significant growth in both SEM and social media advertising. Comparing our results to the client’s metrics from the previous six months, we saw a notable improvement in click-through rates, conversion rates, and overall ROI. The client was able to reach more potential customers and their marketing performance improved significantly.
Outcomes Obtained Through Precision Marketing and Effective Budget Allocation
Our marketing strategy was a huge success for our client Not only were we able to achieve higher than average results, but we also managed to decrease their spending by 60%
Our marketing strategies have led to a significant increase in new users and sessions on LinkedIn, with growth of over 100% Additionally, we saw a 20% increase in goal completions.
Overview of key metrics for our Google Ads strategy:
Impressions: Increased by 525%
Clicks: Increased by 127%
Avg CTR: Increased by 18%
Leads: Increased by 9%
Cost Per Lead: Decreased by 10%
Tools we Used
Focusing on SEM & Social Media Advertising Lead to Significant Growth in Traffic & Cost-Saving
LinkedIn Ads
Their LinkedIn ad strategy was singularly focused on competitive ads In order to boost ad engagement, website traffic & conversion, we implemented a more holistic approach by running ads focused on impression & website traffic goals e utilized the client’s Ideal Customer Profile & target account lists to reach their target audience
SEM & Google Ads
Their Google Ads were limited to search ads and did not incorporate other types of ads such as retargeting, display, and video. By expanding their Google ads, we were able to see significant increases in ads performance. We partnered with our content team to produce region specific content and landing pages in different languages and combined with geo-targeting to reach prospects across the globe in Americas, Europe & MidEast and Asia Pacific.
Did You Know?
Our cybersecurity client sought our assistance in navigating through a challenging marketing transition period, and we were able to deliver exceptional results. By implementing a holistic approach to LinkedIn ads and expanding the scope of client’s Google Ads strategy, we were able to drive engagement and conversions to new heights. Our targeted marketing efforts and strategic budget allocation resulted in impressive outcomes, including a doubling of website traffic and a 60% reduction in spend. Overall, our marketing strategies have been instrumental in the success of our client, enabling them to reach their target audience and achieve their business goals
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